Your List Is Sitting
On Revenue
On Revenue
You Haven't Collected
We turn dormant subscribers, past buyers, and quiet communities into new sales. We run the offer, the copy, and the close. You pay nothing up front. We get paid from what we bring in.
We turn dormant subscribers, past buyers, and quiet communities into new sales. We run the offer, the copy, and the close. You pay nothing up front.
We get paid from what we bring in.
$0 up front. No retainer.
EMAIL LISTS
Cold subscribers and quiet segments
BUYER FILES
Past customers who haven't heard from you
NEWSLETTERS
Substack and paid subscriber lists
COMMUNITIES
Skool groups and member sites
COURSES AND IP
Programs, frameworks, and content
Who we partner with
We only win when you win.
So we're picky.
So we're picky.
We put our own time and money into every play. That only works with audiences that already trust you and buy from you.
We put our own time and money into every play. That only works with audiences that already trust you and buy from you.
This is for you if:
You've been online 3+ years
You have 20K+ subscribers or 2K+ past buyers
You sell (or can sell) a $5K+ offer
Your people get real, provable outcomes
Sound like you? That's exactly who we built this for.
This isn't for you if:
You're pre-revenue or only have followers, not buyers.
Your offer is mindset-only or can't point to results
THE DEAL
Your audience is gold. I bring the pickaxe.
Pay me from what we dig up, or I eat the loss.
Three ways to work with us
Three Paths to Scalable Growth
Three Paths to Scalable Growth
Grow what you've built with us, hand us the business side, or sell or license it outright.
Most Popular
Most Popular
Partner
For: Creators and coaches with a dormant list or buyer file
We launch offers and events to your dormant list and split the new revenue.
Reactivate past buyers and cold subscribers
Launches, events, and offers run end to end by us
You keep the list. We split what it earns.
Growth Focused
Growth Focused
Operate
For: Substack writers who want growth and income without running the business side
We run growth, paid-tier conversion, and sponsorship sales for your newsletter.
More free-to-paid conversion and paid subscribers
Higher MRR from your paid tier
Sponsorships sold at a real CPM
Exit Option
Exit Option
Acquire
For: Community owners ready to step back or exit.
We buy or take over communities with engaged members and keep them thriving.
Built for active members, low churn, and steady MRR
A clean handover your members won't feel
Sell outright or step back and keep a share
How it works
The Second Growth Play
The Second Growth Play
Three steps. You approve everything. We do the work.
1
Grab a coffee
A 20-minute chat about what you've built and where the money might be sitting. No pitch deck.
START HERE
2
Run the play
A launch, an event, a reactivation campaign, or a new paid tier. We write, send, sell, and close.
DONE FOR YOU
3
Split the upside
You get a check. We get our share. No retainer.
$0 UP FRONT
Our Operating Model
Your Growth Engine,
Built & Operated
Built & Operated
Second Growth partners directly with creators, educators, and subject-matter experts to build and scale digital product businesses. We're not an agency—we're your operating partner, handling the entire growth infrastructure while you focus on what you do best.
Second Growth partners directly with creators, educators, and subject-matter experts to build and scale digital product businesses. We're not an agency—we're your operating partner, handling the entire growth infrastructure while you focus on what you do best.
Market & Offer Strategy
Position your expertise for maximum market impact
Funnel Architecture
Conversion-optimized
systems that scale
Conversion-optimize
systems that scale
Paid Acquisition
Profitable customer
acquisition at scale
Profitable customer
acquisition at scale
Monetization Design
Value-ladder optimization
for LTV growth
Value-ladder optimization
for LTV growth
The Second Growth Difference
A True Partnership,
Not Just a Vendor
Not Just a Vendor
Relationship
Relationship
We structure partnerships around shared upside, aligning incentives around long-term revenue, customer value, and brand durability—not short-term service fees.
Shared upside model—we only win when you win
Full-stack growth operations, not just advice
Senior-level expertise without executive salaries
Predictable, scalable revenue systems
Partnership Model
Partnership Model
Your Focus
Content, Expertise & Audience
Our Responsibility
Build & Operate the Growth Engine
Result
Scalable, Profitable Growth
Lyndon Haselhuhn
- Five years at AdOutreach, from Ads Coach to Marketing Director
- Paid acquisition across Meta, Google, and YouTube
- Runs every partnership personally, from the first coffee to the payout
$0 up front. No retainer.
FAQ
What's the catch?
What's the catch?
How do you get paid?
From the new revenue we bring in. No upfront fee, no retainer. The split depends on the asset and the partnership, and we agree on it with you before anything goes out.
What do you need from me?
Access to send to your list or community, and your approval on anything that goes out under your name. We build the offer, write the emails, and run the sales conversations.
Who owns the list?
You do. Always. We work on your asset with your permission, and it stays yours when the campaign ends.
Do you buy or license audiences and IP?
Yes. If you're ready to step back, we'll look at buying or licensing your newsletter, community, email list, or IP. Tell us what you've got and we'll make you an offer.
What if it doesn't work?
Then you owe nothing. We only earn from what we bring in, which is why we're picky about who we partner with.
Performance partnerships for people who've already built the audience.
Company
© 2026 Second Growth. All rights reserved.